Our Story


Growing up in the world during social media, I noticed that almost all of the girls I would see in a bathing suit advertisement looked nothing like me. I found myself hating bathing suit shopping more and more as my body changed throughout the years. After years of trying I realized that finding a "trendy" and supportive bathing suit was just impossible. Not having a bathing suit that I felt confident and comfortable in really took away that love for being at the beach that I had always had. In 2020 I took matters into my own hands and created ANITHELABEL. Hoping to bring back the fun in buying a bathing suit that enhances your confidence!

FAQ's & Product Details